5 Compelling Analytic Trends to Consider for Fashion eCommerce Sites

The fashion industry is irrefutably one of the most prominent segments that embraces latest technologies in the fastest possible manner. While trailblazing eCommerce trends like Augmented Reality, Chatbots, AI, are making online shopping an electrifying experience, retailers on the other side need to start deploying analytical trends to take their sales to soaring levels. Owing to this, robust platforms like Magento and Shopify are integrating business intelligence solutions to assist retailers with real-time analytics on customer behaviour. Fashion is a best-known industry that explores latest trends for profits augmentation and hereby are the emerging analytical trends that are being gradually grasped by fashion merchants for boosting their retail sales.

Digitalisation and SMO optimisation

Retailers of fashion sites spend lucratively on marketing apart from promotionals through all possible digital mediums including social media to lure more customers. Social marketing and online advertising became paramount for online businesses as it brings forth the brand value and image to customers. Later, social media analytics and digital marketing responses reveal the influence of brand on customers and level of their satisfaction with the products. Small instances are the number of likes in brand’s Facebook page, number of views in a promotional YouTube video, or the number of shares made from a blog.

Anticipation of recent lifestyle trends

In such a highly volatile industry where fashion trends come and go in no time, merchants need to be impulsive to change their clothing and apparel collections and ranges as per the latest lifestyle trends. To get insights on fashion trends, they need to accumulate information from contemporary retail sites, social media, fashion articles and runaway reports, and blogs across all apparel categories, accessories and lifestyle items. Such detailed analytics aids eCommerce merchants in taking decisions for prompt sales.

Optimising for festival/holiday sales

Most fashion merchants face the backbreaking challenge of sales fluctuations on different seasons. They often fail to capitalise the unerring opportunities in the peak seasons and boost customer loyalty with alluring offers. With real-time analytics on the current market scenario, retailers can offer catering to the changing preferences of the buyers, negate surprises and maximise profits. In other words, time-to-time analytics help fashion eCommerce merchants to gain supreme flexibility in their supply chains.

Personalised recommendations

While upselling and cross-selling are innovative ideas for cumulating sales and conversions in online shopping sites, they can be employed in an effective and personalised way to engage more customers. By analysing the core customer data like age, gender, region, retailers can perceive the buying behaviour to some extent. Depending on the findings, they can show personalised offers or product recommendations. The more retailers are capable to judge the purchase behaviour and attitudes of customers, the better they get in deciding the products for upsell and cross-sell criteria.

Brand engagement through mobile use

Brand engagement is one of crucial success indicator for eCommerce retailers, be it fashion or any other sector, that is further driven through mobile use. Thus, besides using up different online ways including social media for increasing engagement, retail brands also require taking their online store to mobile platforms, through which they can interact with customers better. Brand engagement is positively correlated with in-store experiences. This rightly implies the better customers engage with you through mobile, the more satisfied they are with the online store.

These are the few most prevalent trends observed in fashion retail sector in eCommerce, for the sole purpose of augmenting sales by catering to the changing market scenario and altering customer behaviour. However, what Magento and other likewise platforms will unfold for enhancing eCommerce analytics in coming days is worth knowing.

How To Start A Fashion Ecommerce Site And Sell Clothing Online

Making money online can be accomplished through a variety of different forms, whether you are looking to sell information based services or products at a deeper discount than any of the brick and mortar facilities. It is important to note that if you go the product route, you really have to be competitive on price, unless of course you have a specialty angle. Selling clothes online gives you the opportunity to take advantage of either platform, either by creating your own specialty line of clothing and selling at premium prices or by selling existing brands at a price that is competitive with major retailers. Either way you will need an Ecommerce site that will help you easily facilitate order fulfillment and collect payments.

Starting your fashion Ecommerce site is easy. What you will need is a hosting plan and a merchant account in order to set up online credit card payments. If you are going to be doing business online, then you really need to be able to accept credit cards, either through traditional means (the merchant account) or through payment brokers (like Paypal). Each of these methods has advantages and disadvantages. While you do not have to pay anything upfront for a PayPal account, for instance, you do have to forfeit a percentage of each sale. Merchant accounts charge a flat rate that will not cut in to your sales once the monthly premium has been paid. Whichever method you choose, you need an online shopping cart that will make checkout easy and successful.

Your hosting provider should be able to set you up with all the tools that you need to succeed. They should also be able to guide you through round the clock customer service and easy to understand tutorials on how each procedure should be handled. What they cannot do for you, however, is come up with product and price it competitively. If you are not making your own clothing, then you need to have a good wholesaler, who can set you up with name brand merchandise at a discount rate. Some wholesalers may even be willing to drop ship items for you, so you never have to handle product yourself. Through it all, price is of the utmost importance, because that’s one of the key reasons people shop online in the first place: to get better deals.

Once you have all the tools in place, it is simply a matter of getting out there and promoting your business to the masses. Start with friends and family. Create a page on Facebook and other popular social networking platforms. Use viral marketing, word of mouth, and special discount promotions, and before you know it, you’ll have more business than you can handle.

Fashion Ecommerce Design

Fashion is an art that requires an amazing sense of understanding to sell it. No one just buy any art piece for nothing. When it comes to branding and setting business goals in the fashion industry, a lot of new ideas and techniques are invested for better business. Fashion companies all over the world have spent large amounts for their brands because they know just setting up a simple catalogue will not serve the required purpose. Here are the steps for ecommerce solutions to facilitate your business in the fashion industry.

Considering the booming market for fashion, effective fashion ecommerce has conjoined itself with outstanding design, good customer experience and excellent marketing, along with qualitative content. A good retail ecommerce website can take your business to good profits. Good designs, extensive information about your work and fantastic pictures are really needed to make your website entertaining for your visitors. Let us see following points, which you can incorporate for your fashion ecommerce design:

Try to make your ecommerce website design creative and appealing, which is easy to load and use by the consumers.
Make sure that your retail ecommerce website reflects the actual designs of your brand.
Using the benefits of ecommerce solutions, create content which is informative, catchy and entertaining for your customers. It should help your buyers understand about the brand they are going to invest in, its background, history and its unique characteristics.
Choose items that can be searched online easily.
Generate an ecommerce system online that your customers can use to order the same items and products as they can buy from your stores. This will help you in building brand loyalty and long-term customer relationship building.
Give extensive details of your products, for example dresses, purses, cosmetics, summer fashion line, discount items, etc.
Provide high quality images and shots of your products.
On your retail ecommerce website, it is extremely essential that you use all possible ecommerce solutions for the best outcome of your fashion website. Make sure that your shopping procedure is error free for your consumers, so that they do not find the whole process a hassle.
Use rich components of media, for example Java or Flash to make your ecommerce fashion website suitable for all sorts of online users.
Search and locate various ways and methods of recognizing your regular customers and keep them updated regarding your latest special offers and promotional deals.

Here are some pointers to keep you updated with the latest information you may require to set up your fashion ecommerce website. Along with your offline business, this online presence will serve you good in terms of good relationship building and getting maximum exposure for your fashion line.